The reason to focus on the EBacc for our first research is that every school marketer and teacher we talk to is confused by it! Some, who do well in the league tables, have used it to promote their school, others have done less well because they offer wider flexibility in GCSE choices and have many top students who missed out. Some schools are changing their options choices this year in response, others are sticking to their existing plans. From a political point of view, while the measure is reported in league tables, there is no evidence yet of it being used in school inspections or formal assessments (unless you know differently).
That leaves it an ideal candidate for the marketing philosophy of Marketing Advice for Schools. Is the EBacc important to the communities that we serve as schools marketers? That's why the survey is so important. If the EBacc is important to our parents and students, we need to focus on it - and at the very least engage them in discussion. If it doesn't matter, schools will have evidence of what really matters to feed back to the Government.
So please, if you've information on the EBacc, fill in the survey (you can click here to go directly to the survey). It really is anonymous - and it will help your school (and mine) decide what to say to parents.