The E-Bacc is also causing marketing issues – all of the schools questioned have had to deal with enquires from current parents about the qualification, 52% have been asked about it by prospective parents, and 67% are planning to or considering using the qualification in their marketing materials.
Comments received from participants include:
· ‘We are drafting comments that explain our position'
· ‘Governors have agreed to a public meeting to make clear our concerns’
· ‘[We are] reviewing MFL provision’
· ‘[We are] guaranteeing any E-Bacc combination will be timetabled’
· ‘To force the majority down a narrow E-Bacc route would be to do them a great disservice’
· ‘[We] firmly believe students should make choices appropriate to them’
Marketing Advice for Schools advises:
‘Parents are increasingly aware of the E-Bacc and asking about it as it features in local and national league tables and articles in the national press. At the same time, many schools have reservations about the suitability of the E-Bacc programme for many or all of their students.
‘It is important that to avoid confusion schools quickly agree and clearly communicate their stance on the E-Bacc to current and prospective students and parents, as well as giving these important stakeholders the opportunity to feedback their views and concerns.’
The survey is still open – if other schools would like to add their views they can do so at http://www.surveymonkey.com/s/V6TVBST
*www.marketingadviceforschools.com was set up to support all those working in the UK to market schools. Visit the site for advice, training courses, job opportunities and more.