But it's also the time when you need to working hardest to make sure that success is repeated next year. And many school marketers have a double challenge - doing this in a new role or in a new school.
So, what are the best things to do in September? Here's a few suggestions - please add more by commenting.
1. Introduce yourself to new (or all!) staff - it's key that all new staff know who is responsible for marketing, what you do, and how you want to work with them. If you're starting a new school it's even more important to be introduced to everyone, even if you have to stand up in front of all the existing staff and the Head!
2. Find out the great summer stories from your school - check in with Heads of Year and see what your students (and staff) have been up to over the summer. Talk to the Site Manager to see what they've been doing. There are bound to be some interesting stories to communicate while the new term winds up and produces news.
3. Check the website - there are bound to be changes from your research above that need making. You should especially check that there's an up to date calendar for the term and that the right staff are in the right roles in your staff list with correct contact details.
4. Make use of your results - whether you're working with A-levels and GCSEs in secondary schools or SATs in primary schools, make sure you've extracted the positive messages from last year (including case studies of individual success). You probably have time to catch some A-level students at home before they head off to university if you need more case studies.
5. Check all your enquiry systems are working - you need to both check that the technical aspects work (voicemails can get clogged up for example) and that new support staff know exactly what to do with a prospect or media enquiry.
6. Check your strategic marketing plan again - it's amazing how a brain that's had a few weeks rest can see gaps and errors and come up with new innovations. I'm finding it a lot easy to write than I was in July for example!
7. Let your parents know how new students are settling in - it's always a good idea to find out the interesting things that are happening to them in the first week and use them to create a newsletter or web story. Videoing Y1 or Y7 students (with the right permission of course) is usually guaranteed to give you feel good quotes!