Professor John Howson of Oxford University, the UK's top expert on teacher recruitment told the Observer that, 'without drastic action, more headteachers will be forced to employ staff not qualified in their subjects or for the age group they are teaching, or simply remove subjects from the curriculum', while the Institute of Fiscal Studies told the TES that schools 'face a 12% funding cut over the next 5 years'.
It seems clear that schools are going to have to adapt to these issues by changing the way they think. Cutting back on costs and re-advertising jobs won't work. Schools are going to have to sell themselves as great places to work and look for additional sources of income to thrive in the next few years. And this is something that school leaders don't always have the expertise to do themselves.
Marketing Advice for Schools and RHL Consulting are running Marketing Workshops in Birmingham and London, where school leaders can create marketing plans to start to solve these problems. Click here for more information.