However, the market has changed and those looking for work hold the power. Here are a few comments from the national and local press that illustrate this...
Try recruiting a Maths teacher in the North East! Despite three ad campaigns, and offering a TLR and relocation package, I have concluded that I have more chance of getting a starring role in the Royal Ballet's next production (comment on this article in The Guardian, 2nd January)
'No wonder teachers are considering now to leave the profession, no wonder that already worryingly low teacher training recruitment targets have not been met and no wonder, in a city as expensive to live in as Oxford, that adverts for great jobs in teaching in a school where children behave well and staff love working go unanswered!' (Oxford Mail, 7th January)
1. Before you write anything, throw away previous adverts and templates written for a different type of job market. Running the wrong ad can cost thousands of pounds - it's well worth taking time to change it from scratch.
2. Make a list of the reasons someone would choose your school over others. If you're not sure, ask colleagues.
3. Look at where your advert will appear, and how many words jobseekers will see initially. On www.tes.co.uk it's around 20. Yes, 20!
4. Be ruthless with these first words. Don't repeat the job title, location or school name. Don't say that you're only interested in outstanding teachers. Set out simply and clearly why your school is the best.
5. Don't write in the third person. That's what you do when you want to limit applicants - make it personal!
6. Don't focus on your ideal candidate. If you'd like an experienced candidate but could recruit and NQT (or vice versa), leave the advert open. And think about offering flexible work options - part time, job shares and so on.
7. Make jobseekers want to read more. Try asking a question to get them to click through to the main advert.
8. Ask for help and ideas. Always ask teachers and marketers in your school to look at the advert and give feedback. If you have an external PR agency, ask for their feedback as well.
Which would you rather click on?
ABC School, Manchester
ABC School requires a highly qualified, enthusiastic and outstanding Physics NQT to work in the Physics department....
ABC School, Manchester
Want to move your career forward in a friendly school with curious students and support from an experienced department?...
Please suggest some great alternatives by commenting below!