This led me to think of all the marketing talent that lies within a typical school – especially looking at the wider school community that includes staff, governors, parents and students. Schools need to use these ‘supporters’ and tap into this talent to help communicate key messages.
The formal name for asking people is a ‘skills audit’. It’s very simple to email or write to people (or include a request in your school magazine) asking for practical expertise in areas. What should you ask for? I’d suggest asking for the following could work…
1) Direct practical marketing expertise – in areas such as photography, writing, video editing, social media, printing or web design.
2) Opportunities to publicise your school – places for you to advertise (e.g. in local shops) or local businesses that might be interested in sponsoring or supporting your school in other ways.
3) Language skills and links to different cultures – to help you get your messages into new communities.
A company I worked for did this and turned up some interesting results – we found that we knew lots about Russian literature, spoke 10 languages and had a co-worker who interviewed top Hollywood stars for his national film column!
Of course, once you the survey results, you need to arrange to meet people and use these skills – but you never know what you will be able to do as a result… perhaps gold medals all round!
Have you done this? Share your most unusual skills!