- I learned a lot about public speaking as well as the idea of 'celebrity customer service' from Geoff Ramm. Geoff believes passionately that we can all up our customer service through relentless attention to detail and a focus on making every encounter special - just think 'how would I do this differently if George Clooney (or insert your own favourite celebrity) was there?'. He also reinforced a key point about social media - people will be talking about you so make sure that you're giving them things to talk about AND listening when they do!
- I learned about who matters to many schools from my first workshop. With schools from the private and public, primary and secondary sectors there the range of stakeholders was tremendous. However, the key issue was the same - aligning your school to deliver the right content to persuade those you need to influence. We also had a fascinating discussion about segmentation and targeting - what if you could 'Klout' your target alumni or parents? If you'd like to have a quick taste of the workshop, click on the video below.
- I learned a lot more about social media and content when talking to some of the exhibitors over an excellent 'street food' themed lunch. In particular I really enjoyed talking to Interactive School's team there. They talked about some really positive and forward looking schools engaging with them to share great content. A day later this story reminded me that the range of school engagement with social media is vast and probably increasing!
- In the afternoon I learned that branding a school is a complex challenge (and something you can only scratch the surface of in a short workshop). I was rightly challenged about some aspects of the 'Brand Triangle' model we used - in particular whether you can ever produce a meaningful four word slogan that describes something as complex as a school! I still think that you have to try to engage people from the first contact, however imperfect that might be!
- Through the day I had a great range of conversations and learned among other things that marketing professionals are very keen to embrace video and throw out printed prospectuses, that they want to find fellow professionals and network with them (which validates this website) and that state sector marketing that emphasises academic success is forcing private sector marketers to focus on the individual impact they make on every child (which I think is a great thing!).
Thanks to Siobhan and Denise from isbi for the invitation!