<![CDATA[Marketing Advice for Schools - Inspiration]]>Sat, 27 May 2017 13:37:35 +0000Weebly<![CDATA[The best school marketing? ... Instagram special]]>Tue, 11 Apr 2017 10:38:41 GMThttp://marketingadviceforschools.com/inspiration/the-best-school-marketing-instagram-specialPicture
Over the last few months we've been sharing the best school marketing we've seen on Twitter. Twitter and Facebook are the most popular social media platforms for schools and Twitter is especially easy to follow, share and note great marketing, so we're not going to stop using it as our main tool. 

However,students are turning to Instagram in increasing numbers so we've responded and set up a Good News from Schools Instagram page. We are following a number of schools to see what they are sharing (thanks for following back!). Here are some of the best posts we've seen. As you might expect, they are mostly great photographs for students to share, but we've included a video to show that this works as well!

​If you'd like to set up your own school Instagram account, our top tips are here.

1. Cheltenham Ladies College shares a collage of pictures of their Staff vs Leavers Games....

2. St Mary's Cambridge uses vertical pics to show expedition success...

3. The British School Netherlands celebrates its 2017 Prize Giving (if it looks black, click to play!)...

Here's a clip of the Prize Giving 2017 video - want to see the whole thing? Follow the link in our profile! #BSNPrizeGiving2017

A post shared by The British School Netherlands (@bsnetherlands) on

4. Cobham Hall showcases its school production of Barnum...

5. Bablake School welcome new arrivals and the start of Spring...

6. And Ellesmere College shows the best pictures from its Iceland trip.

<![CDATA[Short, in-house and tailored - the future of school videos?]]>Thu, 09 Feb 2017 17:44:13 GMThttp://marketingadviceforschools.com/inspiration/short-in-house-and-tailored-the-future-of-school-videos
Louise Page of Beechwood Park School in Hertfordshire sent in her school's new Open Day invitation video. It's good to see a school moving away from expensive formal one-off videos to create flexible, short, social media friendly snapshots in-house.

Beechwood Park used Movie Maker to combine its own stills photography and video and added music performed by its own pupils for the soundtrack. Louise told us, 'we are lucky to have a very active Music Department and there are lunchtime concerts to parents each week as well as the usual ensembles, concerts and assemblies and choir meetings, giving us lots of opportunity to capture soundtracks.  We have invested in a good quality hand-held sound recorder to enable us to have a bank of music and spoken verse that we can use.'

Is your school moving video or audio production in-house? Please let us have your great examples, or post them on Twitter and include @GoodNews_Schls so we can share them on social media.
<![CDATA[January's Best school Marketing?]]>Sun, 05 Feb 2017 15:51:22 GMThttp://marketingadviceforschools.com/inspiration/januarys-best-school-marketingOur Good News from Schools Twitter feed picked up many good ideas in January. Below are examples of schools following alumni, attracting and celebrating staff and using celebrities to engage parents, as well as our usual round-up of the best videos and artwork. In total 14 schools to thank! 

1. Following and creating links with alumni...

2. Celebrating and attracting staff...

3. Using celebrities to engage parents...

4. Creating great videos...

5. ...and sharing great artwork

<![CDATA[December's Best School Marketing?]]>Sun, 08 Jan 2017 12:16:25 GMThttp://marketingadviceforschools.com/inspiration/decembers-best-school-marketingOur fourth selection from the best school marketing we see via our Good News from Schools Twitter feed. As you might expect in December, our top 5 ideas mix festive ideas and ongoing preparations for 2017 recruitment. What they all have in common is that they're looking to build up communities for the long term.  

1. Creating your social advent calendar

2. Making your own unique Christmas gift

3. Holding - and then sharing - your own exhibitions

4. Running community quizzes

5. Creating custom event websites with specific messages and data capture

<![CDATA[November's best school marketing?]]>Sun, 11 Dec 2016 12:53:15 GMThttp://marketingadviceforschools.com/inspiration/novembers-best-school-marketingOur third selection of the best school marketing from our Good News from Schools Twitter feed. And to recognise that we've renamed this page 'Inspiration' we've chosen ideas that you can take away, reflect on and adapt to your own school.

Making an open day memorable - and sharable...

...turning drama into your own cartoon strip...

..Creating a 'micro-magazine' to engage and start discussions...

...having your school take on internet memes...

...and just being ready to share beautiful artwork and photographs!

<![CDATA[October's Best School Marketing?]]>Sun, 06 Nov 2016 15:31:22 GMThttp://marketingadviceforschools.com/inspiration/octobers-best-school-marketingIn September we started sharing the best school marketing we'd seen on our Good News From Schools Twitter feed. Here's our next article with the five tweets that stood out from the crowd in October! As always, please let us know if we've got it wrong.

Clear and Confident Sixth Form Selling on Video...

..An innovative way to show off artwork...

..Another great student-based photograph (we had one last month!)...

...More praise for teachers (great if you're recruiting!)...

...And great community values! 

<![CDATA[Is this the best school video ever?]]>Fri, 14 Oct 2016 17:46:18 GMThttp://marketingadviceforschools.com/inspiration/is-this-the-best-school-video-ever
Many thanks to Dawn Devine of the Fallibroome Academy in Macclesfield, Cheshire England, for sharing this amazing video. Every member of the school is involved in a video that's been viewed over 52,000 times and generated some excellent comments from its community. Worth playing to the end for some excellent choreography and drone camera work.
<![CDATA[September's best school marketing?]]>Wed, 21 Sep 2016 19:50:05 GMThttp://marketingadviceforschools.com/inspiration/septembers-best-school-marketing Via our Good News from Schools Twitter feed, we follow over 3,000 schools. That gives us an excellent viewpoint to see new marketing innovations and great design (as well as sharing the great things the schools are doing of course!)

So, from this month on, we're going to showcase the best we see on the Gallery. Here are our top 10 for September - some great videos, alternatives to Open Day adverts and more!

​Please let us know what you're up to next month - you can email if you're not on Twitter.

A great celebration of teachers - do you do this enough? (Especially if you're finding it hard to recruit!)

Two schools with the same idea - engaging people before an open evening with drama 

ANother simple but effective alternative to the open day advert - tell stories!

How to reassure potential students about changing school or key stage? Ask your students to explain it.

A video about the impact a schools makes - and nicely flagged up for us to see!

Two videos that make use of drones to show off schools and their students

Our Favourite artwork of the month!

..And finally, a great image to be used again and again!

<![CDATA[A school celebration video for its community - by its community]]>Mon, 13 Jun 2016 12:56:53 GMThttp://marketingadviceforschools.com/inspiration/a-school-celebration-video-for-its-community-by-its-community
Another great example of school marketing sent in by Kylie Wilkinson of love your school from Australia. As Barrenjoey High School's website explains, the school's community is a key part of what makes the school special - and it was vital to engage them in the production of its celebration video. The result is a very personal and special view of the school - please take a look!
<![CDATA[You have schools in hospitals?]]>Tue, 03 Nov 2015 20:04:49 GMThttp://marketingadviceforschools.com/inspiration/you-have-schools-in-hospitals
Here's an interesting marketing challenge - how do you let people (including medical staff, parents and the patients themselves) know that hospitals have schools too? The video above was made by New South Wales Hospital Schools to help this. Thanks to Kylie Wilkinson of Love Your School for sending it through! (She also appears as 'Abigail's mum!)