<![CDATA[Marketing Advice for Schools - Inspiration]]>Thu, 30 Mar 2017 06:19:29 +0000Weebly<![CDATA[Short, in-house and tailored - the future of school videos?]]>Thu, 09 Feb 2017 17:44:13 GMThttp://marketingadviceforschools.com/inspiration/short-in-house-and-tailored-the-future-of-school-videos
Louise Page of Beechwood Park School in Hertfordshire sent in her school's new Open Day invitation video. It's good to see a school moving away from expensive formal one-off videos to create flexible, short, social media friendly snapshots in-house.

Beechwood Park used Movie Maker to combine its own stills photography and video and added music performed by its own pupils for the soundtrack. Louise told us, 'we are lucky to have a very active Music Department and there are lunchtime concerts to parents each week as well as the usual ensembles, concerts and assemblies and choir meetings, giving us lots of opportunity to capture soundtracks.  We have invested in a good quality hand-held sound recorder to enable us to have a bank of music and spoken verse that we can use.'

Is your school moving video or audio production in-house? Please let us have your great examples, or post them on Twitter and include @GoodNews_Schls so we can share them on social media.
<![CDATA[January's Best school Marketing?]]>Sun, 05 Feb 2017 15:51:22 GMThttp://marketingadviceforschools.com/inspiration/januarys-best-school-marketingOur Good News from Schools Twitter feed picked up many good ideas in January. Below are examples of schools following alumni, attracting and celebrating staff and using celebrities to engage parents, as well as our usual round-up of the best videos and artwork. In total 14 schools to thank! 

1. Following and creating links with alumni...

2. Celebrating and attracting staff...

3. Using celebrities to engage parents...

4. Creating great videos...

5. ...and sharing great artwork

<![CDATA[December's Best School Marketing?]]>Sun, 08 Jan 2017 12:16:25 GMThttp://marketingadviceforschools.com/inspiration/decembers-best-school-marketingOur fourth selection from the best school marketing we see via our Good News from Schools Twitter feed. As you might expect in December, our top 5 ideas mix festive ideas and ongoing preparations for 2017 recruitment. What they all have in common is that they're looking to build up communities for the long term.  

1. Creating your social advent calendar

2. Making your own unique Christmas gift

3. Holding - and then sharing - your own exhibitions

4. Running community quizzes

5. Creating custom event websites with specific messages and data capture

<![CDATA[November's best school marketing?]]>Sun, 11 Dec 2016 12:53:15 GMThttp://marketingadviceforschools.com/inspiration/novembers-best-school-marketingOur third selection of the best school marketing from our Good News from Schools Twitter feed. And to recognise that we've renamed this page 'Inspiration' we've chosen ideas that you can take away, reflect on and adapt to your own school.

Making an open day memorable - and sharable...

...turning drama into your own cartoon strip...

..Creating a 'micro-magazine' to engage and start discussions...

...having your school take on internet memes...

...and just being ready to share beautiful artwork and photographs!

<![CDATA[October's Best School Marketing?]]>Sun, 06 Nov 2016 15:31:22 GMThttp://marketingadviceforschools.com/inspiration/octobers-best-school-marketingIn September we started sharing the best school marketing we'd seen on our Good News From Schools Twitter feed. Here's our next article with the five tweets that stood out from the crowd in October! As always, please let us know if we've got it wrong.

Clear and Confident Sixth Form Selling on Video...

..An innovative way to show off artwork...

..Another great student-based photograph (we had one last month!)...

...More praise for teachers (great if you're recruiting!)...

...And great community values! 

<![CDATA[Is this the best school video ever?]]>Fri, 14 Oct 2016 17:46:18 GMThttp://marketingadviceforschools.com/inspiration/is-this-the-best-school-video-ever
Many thanks to Dawn Devine of the Fallibroome Academy in Macclesfield, Cheshire England, for sharing this amazing video. Every member of the school is involved in a video that's been viewed over 52,000 times and generated some excellent comments from its community. Worth playing to the end for some excellent choreography and drone camera work.
<![CDATA[September's best school marketing?]]>Wed, 21 Sep 2016 19:50:05 GMThttp://marketingadviceforschools.com/inspiration/septembers-best-school-marketing Via our Good News from Schools Twitter feed, we follow over 3,000 schools. That gives us an excellent viewpoint to see new marketing innovations and great design (as well as sharing the great things the schools are doing of course!)

So, from this month on, we're going to showcase the best we see on the Gallery. Here are our top 10 for September - some great videos, alternatives to Open Day adverts and more!

​Please let us know what you're up to next month - you can email if you're not on Twitter.

A great celebration of teachers - do you do this enough? (Especially if you're finding it hard to recruit!)

Two schools with the same idea - engaging people before an open evening with drama 

ANother simple but effective alternative to the open day advert - tell stories!

How to reassure potential students about changing school or key stage? Ask your students to explain it.

A video about the impact a schools makes - and nicely flagged up for us to see!

Two videos that make use of drones to show off schools and their students

Our Favourite artwork of the month!

..And finally, a great image to be used again and again!

<![CDATA[A school celebration video for its community - by its community]]>Mon, 13 Jun 2016 12:56:53 GMThttp://marketingadviceforschools.com/inspiration/a-school-celebration-video-for-its-community-by-its-community
Another great example of school marketing sent in by Kylie Wilkinson of love your school from Australia. As Barrenjoey High School's website explains, the school's community is a key part of what makes the school special - and it was vital to engage them in the production of its celebration video. The result is a very personal and special view of the school - please take a look!
<![CDATA[You have schools in hospitals?]]>Tue, 03 Nov 2015 20:04:49 GMThttp://marketingadviceforschools.com/inspiration/you-have-schools-in-hospitals
Here's an interesting marketing challenge - how do you let people (including medical staff, parents and the patients themselves) know that hospitals have schools too? The video above was made by New South Wales Hospital Schools to help this. Thanks to Kylie Wilkinson of Love Your School for sending it through! (She also appears as 'Abigail's mum!)
<![CDATA[The deaf music teacher – using school stories to gain national media coverage]]>Tue, 16 Jun 2015 18:19:11 GMThttp://marketingadviceforschools.com/inspiration/the-deaf-music-teacher-using-school-stories-to-gain-national-media-coverage One of the biggest marketing opportunities for schools is media relations - but it is also one of the most difficult to achieve.St Bonaventure's School in Forest Gate, East London, employs a full time publicity and marketing manager, Diane Halliwell, who joined the school following experience as a Press Officer with two police forces. She gives an insight into how using real-life stories can significantly improve media coverage…

'Our Spring concert had just gone ahead and The Head of Music approached me and asked how to raise the profile of the Music Department. Some of the parents of the children who had performed hadn't even bothered to come along to watch their own sons perform. We had a meeting and came up with suggestions. She asked if I would let the local press know how much we had raised from the concert. I said I would send out a press release but the selling point would be for us to tell Mr Thompson's story and why the National Deaf Children's' Society was so important to him. He agreed and the rest, as they say, is history.

'Humanising teachers and telling their stories more might be what is needed sometimes. It certainly caught the media's attention on this occasion. The story got quite a bit of coverage initially in our local newspaper, The Newham Recorder, and a local Newham Borough magazine, then the South West News Agency picked up on it and it appeared in The Daily Mail under their Health Section. I have since been liaising with a producer from ITV's 'GMB' and they want to do a follow up 'inspirational teachers' feature.'

Scroll down to see the story for yourself!