<![CDATA[Marketing Advice for Schools - Inspiration]]>Sat, 22 Jul 2017 01:34:53 +0000Weebly<![CDATA[End of year celebrations that show the best of schools]]>Tue, 18 Jul 2017 10:30:16 GMThttp://marketingadviceforschools.com/inspiration/end-of-year-celebrations-that-show-the-best-of-schoolsThe end of a school year is a time of change - students and staff leaving and new cohorts preparing to arrive. Our selection from Twitter and Instagram this month shows schools engaging with their communities and making plans to keep in touch with leavers...

We've made it easier to share your great stories with our new Facebook-powered comments - just scroll down and share how you're celebrating the end of term.

Saying goodbye to students...

An emotional goodbye for our Class of 2017 #NSleavers17

A post shared by Norwich School (@norwich_school) on

Westminster Remove 2016-17: so long - and keep in touch!

A post shared by Westminster School (@westminstergram__) on

Welcoming new students...

... And Thanking and celebrating teachers' leaving

<![CDATA[Prom video engages community via Facebook]]>Thu, 29 Jun 2017 10:16:27 GMThttp://marketingadviceforschools.com/inspiration/prom-video-engages-community-via-facebook
Many thanks to Mark Smith, Marketing Manager at the Penk Valley Federation of Schools,  for sending in the video above.

Shot at the Wolgarston High School Prom, Mark was able to edit and post the video to the school's Facebook page by 10.30pm, while the event was still taking place. Catching the moment meant that the video was widely shared and viewed - by 6am the next morning it had already been viewed 10,000 times and reached 25,000 people. The reach has subsequently increased to over 60,000. 

Mark puts the success of the video to timing, commenting,'in all honesty it's a pretty basic video, just some slow-motion shots set to video, but it seemed to capture that very immediate zeitgeist'.

Social media sites such as Facebook (with Facebook Live) and Twitter (with Periscope) are trying to encourage live-streaming of events to increase viewing and sharing, but the quality of video seen so far has been relatively poor. Perhaps this is the best alternative, provided you have the time and equipment? Please let us know what you think by commenting below! 
<![CDATA[The latest Inspiration - Reflection and Reinforcement]]>Wed, 07 Jun 2017 09:25:05 GMThttp://marketingadviceforschools.com/inspiration/the-latest-inspiration-reflection-and-reinforcementAt this time of year it's relatively more difficult for some schools to find news - with assessments and exams taking up the time instead. That's why it's often a good idea to use your news and social media channels to reflect on things you've done and to make clear links to your key messages.

Our examples below from our Twitter and Instagram feeds show schools doing this in a variety of ways - enlisting students to make videos, sharing the year's best work with parents and creating 'highlight' packages in video and pictures. If you've other ideas or examples, please share them.
<![CDATA[The best school marketing? ... Instagram special]]>Tue, 11 Apr 2017 10:38:41 GMThttp://marketingadviceforschools.com/inspiration/the-best-school-marketing-instagram-specialPicture
Over the last few months we've been sharing the best school marketing we've seen on Twitter. Twitter and Facebook are the most popular social media platforms for schools and Twitter is especially easy to follow, share and note great marketing, so we're not going to stop using it as our main tool. 

However,students are turning to Instagram in increasing numbers so we've responded and set up a Good News from Schools Instagram page. We are following a number of schools to see what they are sharing (thanks for following back!). Here are some of the best posts we've seen. As you might expect, they are mostly great photographs for students to share, but we've included a video to show that this works as well!

​If you'd like to set up your own school Instagram account, our top tips are here.

1. Cheltenham Ladies College shares a collage of pictures of their Staff vs Leavers Games....

2. St Mary's Cambridge uses vertical pics to show expedition success...

3. The British School Netherlands celebrates its 2017 Prize Giving (if it looks black, click to play!)...

Here's a clip of the Prize Giving 2017 video - want to see the whole thing? Follow the link in our profile! #BSNPrizeGiving2017

A post shared by The British School Netherlands (@bsnetherlands) on

4. Cobham Hall showcases its school production of Barnum...

5. Bablake School welcome new arrivals and the start of Spring...

6. And Ellesmere College shows the best pictures from its Iceland trip.

<![CDATA[Short, in-house and tailored - the future of school videos?]]>Thu, 09 Feb 2017 17:44:13 GMThttp://marketingadviceforschools.com/inspiration/short-in-house-and-tailored-the-future-of-school-videos
Louise Page of Beechwood Park School in Hertfordshire sent in her school's new Open Day invitation video. It's good to see a school moving away from expensive formal one-off videos to create flexible, short, social media friendly snapshots in-house.

Beechwood Park used Movie Maker to combine its own stills photography and video and added music performed by its own pupils for the soundtrack. Louise told us, 'we are lucky to have a very active Music Department and there are lunchtime concerts to parents each week as well as the usual ensembles, concerts and assemblies and choir meetings, giving us lots of opportunity to capture soundtracks.  We have invested in a good quality hand-held sound recorder to enable us to have a bank of music and spoken verse that we can use.'

Is your school moving video or audio production in-house? Please let us have your great examples, or post them on Twitter and include @GoodNews_Schls so we can share them on social media.
<![CDATA[January's Best school Marketing?]]>Sun, 05 Feb 2017 15:51:22 GMThttp://marketingadviceforschools.com/inspiration/januarys-best-school-marketingOur Good News from Schools Twitter feed picked up many good ideas in January. Below are examples of schools following alumni, attracting and celebrating staff and using celebrities to engage parents, as well as our usual round-up of the best videos and artwork. In total 14 schools to thank! 

1. Following and creating links with alumni...

2. Celebrating and attracting staff...

3. Using celebrities to engage parents...

4. Creating great videos...

5. ...and sharing great artwork

<![CDATA[December's Best School Marketing?]]>Sun, 08 Jan 2017 12:16:25 GMThttp://marketingadviceforschools.com/inspiration/decembers-best-school-marketingOur fourth selection from the best school marketing we see via our Good News from Schools Twitter feed. As you might expect in December, our top 5 ideas mix festive ideas and ongoing preparations for 2017 recruitment. What they all have in common is that they're looking to build up communities for the long term.  

1. Creating your social advent calendar

2. Making your own unique Christmas gift

3. Holding - and then sharing - your own exhibitions

4. Running community quizzes

5. Creating custom event websites with specific messages and data capture

<![CDATA[November's best school marketing?]]>Sun, 11 Dec 2016 12:53:15 GMThttp://marketingadviceforschools.com/inspiration/novembers-best-school-marketingOur third selection of the best school marketing from our Good News from Schools Twitter feed. And to recognise that we've renamed this page 'Inspiration' we've chosen ideas that you can take away, reflect on and adapt to your own school.

Making an open day memorable - and sharable...

...turning drama into your own cartoon strip...

..Creating a 'micro-magazine' to engage and start discussions...

...having your school take on internet memes...

...and just being ready to share beautiful artwork and photographs!

<![CDATA[October's Best School Marketing?]]>Sun, 06 Nov 2016 15:31:22 GMThttp://marketingadviceforschools.com/inspiration/octobers-best-school-marketingIn September we started sharing the best school marketing we'd seen on our Good News From Schools Twitter feed. Here's our next article with the five tweets that stood out from the crowd in October! As always, please let us know if we've got it wrong.

Clear and Confident Sixth Form Selling on Video...

..An innovative way to show off artwork...

..Another great student-based photograph (we had one last month!)...

...More praise for teachers (great if you're recruiting!)...

...And great community values! 

<![CDATA[Is this the best school video ever?]]>Fri, 14 Oct 2016 17:46:18 GMThttp://marketingadviceforschools.com/inspiration/is-this-the-best-school-video-ever
Many thanks to Dawn Devine of the Fallibroome Academy in Macclesfield, Cheshire England, for sharing this amazing video. Every member of the school is involved in a video that's been viewed over 52,000 times and generated some excellent comments from its community. Worth playing to the end for some excellent choreography and drone camera work.