Blog
Read. Be inspired? React.
9th Oct 2023
It’s that time of year again! October is probably the most likely month for schools to hold...
31st Aug 2023
Welcome back to a new school year - perhaps the first for many where school marketers can see a...
24th Jul 2023
When you look at job adverts for most professions, the biggest complaint you can make is...
10th Jul 2023
One of the challenges of modern marketing is getting the attention of people in a world where...
21st Jun 2023
If there's been one difference to my work post-COVID it's that it has become more international -...
18th May 2023
This month we address two of the biggest challenges for schools - and one of the best marketing...
9th May 2023
A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently...
11th Apr 2023
When I started Marketing Advice for Schools six years ago, I was teaching almost full-time....
28th Feb 2023
In January I said 2023 would (finally) be the year of video in school marketing. But...
2nd Feb 2023
When I work with schools on marketing and communications, there's always one form of...
13th Jan 2023
Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors,...
13th Dec 2022
In the past there used to be marketing, sales, and customer service – three different...
9th Nov 2022
Two months ago I wrote about our new Prime Minister. Now we have another one - I was not...
20th Oct 2022
In 2019 people were worried about teacher recruitment and retention. I spoke about...
29th Sep 2022
So... the least surprising political result of the last decade is now official and Liz...
31st Aug 2022
It's sometimes worth reflecting on how new social media is. Facebook didn't exist before February...