Welcome to our Advice Pages
Use the search bar to find articles and videos that will help you with your marketing problems - from working out who matters to your school to creating powerful school newsletters and prospectuses. Or pick an area from our directory below.
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Almost 50 articles and a growing number of videos cover all aspects of marketing - from creating a marketing strategy to holding an engaging Open Day; from creating your school Instagram account to segmenting and targeting specific stakeholders.
We've created a special area for schools facing problems recruiting and retaining staff, based on our research with schools from around the UK. Our articles will help you keep good staff, get more applications and, crucially, make people want to work in your school.
We've identified the questions that school marketers ask the most, especially when starting out in the role. Our short 'video essentials' answer these questions, from writing a great news story to setting up key social media channels. And if we haven't covered the topic you want, please let us know.
If you'd like to read or download much of the advice on this website, consider buying 'Marketing Your School' or 'An Introduction to Marketing for Schools' - our two market-leading books