One of the first things to be commissioned from a local designer was a new logo, designed to symbolise the Christian beliefs which underpin the ethos of the school and the exciting new vision being unveiled. The previous identity was a traditional design, paired with a staid burgundy and yellow colour palette. In comparison the new design depicts an angel with open wings in a bold and more contemporary palette.
A new website was designed and launched which has proved very popular with all members of the school community. It is kept up to date and conveys the bright, open feel of the school.
In summary, significant changes in teaching and learning were already well underway at St Mary’s, but investing in these visual changes has accelerated the transformation of the school by actively demonstrating, internally and externally, a new vision and aspirations. Pupils, parents, staff and governors can readily articulate the considerable changes that have taken place, which has maintained momentum and built engagement.
Flick through the slideshow below to see how St Mary's has used the new logo and design across digital and physical media.