It's not difficult to find great news stories in a school - the challenge is to find the best and package them in the most effective way. This video takes you through the important stages - from preparing for an interview to sharing the story across the whole marketing mix.
How your school appears to those looking online can seriously affect its future - both positively and negatively. We look at three simple tools to automate the process of monitoring online reputation and suggest what to do with the information you find.
Here are links to the tools featured - Google Alerts - Mention - Talkwalker Alerts - and the advice article for handling negative publicity.
One of the easiest and cheapest ways to share your great content, understand what audiences want to hear from you and build communities is to create one or more email newsletters. This video takes you through the process of creating an newsletter using the world's biggest email marketing company Mail Chimp. If you want to try a newsletter yourself,click on the name of the providers mentioned in the video.
MailChimp - Constant Contact - FreshMail - Get Response - AWeber
Perhaps a controversial topic, but it's often one of the most difficult tasks for school marketers. How can you overcome misgivings from teachers and turn them into the sources of those vital stories you need to promote your school? As well as the video, we've included the script below.
Welcome to another in our series of Video Essentials – short videos that help schools communicate what they do better. This one is perhaps our most controversial – how to get the best from teachers to support and drive forward school marketing and communications.
This video is aimed most directly at those who are new to marketing in schools - but it might also challenge the way all school communicators work. If you have any feedback please leave it in the comments!
This video covers four key area – the tensions that arise between marketing and teaching; ways to get over these and engage teachers; the other skills and links that teachers also offer’ and how you can draw lessons from local journalism to create long term sources to find stories quickly.
1. Helping teachers to ‘get’ marketing
This is a slightly inflammatory heading. But there’s no doubt there’s a major issue here. I’ve worked in many organisations but nowhere else come across as much opposition to ‘marketing’ as in schools. And perhaps because of the attitudes this kicks off, I’ve never seen as much talent and opportunity for collaboration wasted. There are two major issues
2. Getting teachers to share great stories
It’s important to realise that teachers are the best source of the great stories your school needs – whether that be the student who has overcome great obstacles to achieve excellent results, or the student who has done well on the sport track last week. Once the tensions above are diffused school marketers can work out how best to get teachers to put them in touch with the great stories. Here are 3 top tips…
3. Finding out what else teachers can do to help you.
There’s a lot of other help teachers can give but I’d focus on two areas at first – their skills and their contacts. Audit teachers to see what they can offer (e.g. videography, language skills) and who they know (e.g. running local sport teams, community groups). One tip is to do this formally – don’t make general requests in meetings that teachers forget once the next lesson has started – use an off- or online survey and keep reminding people (with a long deadline of course!)
4. Creating long term relationships
Schools are usually very much run on individual relationships - you get things done a lot faster if you know the right person. And you can use this – as a local reporter does in their village or town. Here are some ideas for developing key teacher contacts over time.
It sometimes seems that social media network Twitter is driving all news in the world. Here's a quick guide to harnessing its power to safely gather and share stories and engage staff and stakeholders by setting up a network for your school.
Welcome to the Video Essentials Page
This page contains answers to the most common questions we get from school marketers. Please ask us more questions via email or social media and we'll reply in video form.
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