£150.00

Date: Various
Location: Online and Face to Face

By Zoom – 26th February 2024

What will you get from the workshop?
• An understanding of the importance of communication to schools
• A complete overview of the different ways to engage parents and others in your community over a school year – including social media, websites, publications, events and online advertising.
• A plan for creating content and running communications on a day-to-day basis in a school – saving your time and focusing your work on what makes a difference.
• Examples of successful communication from a range of schools in the UK and internationally.
• Ways to keep and build relationships and to analyse the impact of your work.
• Safeguarding  guidelines and a chance to discuss your concerns and challenges around communication.

What will the workshop cover?
• Why is communication so important to schools?
• Market analysis – what is happening outside your school that you must plan for.
• Personas – understanding who you need to communicate with and what they want from a school.
• The importance of a consistent brand and messages in communication.
• Engaging the whole school to find the great stories of what you do well.
• Choosing the right ways to share your stories and maintain relationships
• Running the school website, social media and publications and local media relations.
• Advertising – the do’s and don’ts!
• Running events to maximise engagement.
• Analysing the effectiveness of your work.
• Creating a communications plan and a content plan to support your work

Course Lead
Simon Hepburn spent 10 years working in marketing in industry and consultancy and holds an MBA from Henley Management College. He managed a £1.5m advertising budget for Reed, advised Vodafone on improving its image as an employer, and developed a new practice in one of the UK’s leading reputation management consultancies, Communications Management. He retrained as a teacher at the Institute of Education, London, and spent 11 years working as a full-time teacher and Head of Department in both state and private schools. He has worked with over 350 schools, runs regular training courses for the Institute of School Business Leaders, and is the author of two books – ‘Marketing Your School’ and ‘Recruiting Teachers’.

Who should take this course?
Those in charge of communications and/or events in any school or small group of schools (e.g. Office Manager, School Business Manager, Communications Lead, Assistant Head, Head’s PA). This workshop will be especially useful to those new to a role in this area who have limited communications and marketing experience.
Those looking for more advanced marketing advice might also be interested in booking a place on a School Marketing Strategy Workshop.

Course options
If you would like to book a bespoke course for a number of delegates from your school, trust or business manager group please call 0161 241 2315 or email simon@marketingadviceforschools.com – these cost only £400 via Zoom and £500 in-person in the UK.