In the today’s digital world, a parents first impression of your school often happens long before they walk through the school’s doors, it happens via social media and Google search.

A school’s online presence is vital, as this forms the opinions of many parents. Recent studies show that schools websites influence 91% of parents and the main platform being Facebook, influencing over 35% of parents making their final decision. Whether searching ‘the best independent schools near me’ or ‘nursery places in Lancashire’, parents turn to google to begin their search for their child’s education.

Marketing Advice for Schools partner, Creativeworld, helps schools and academy trusts build up a strong digital presence and increase visibility online through Google ads and SEO which therefore attracts more families. Backed up with over two decades of knowledge in the marketing of the education sector, Creativeworld holds valued experience.

“A school may have the best outcomes, the most nurturing environment, and state-of-the-art facilities—but if parents can’t find them online, it’s like whispering in a crowded room. We help schools cut through that noise.”
— David Bennett, Education Marketing Consultant, Creativeworld

 

The Challenge: A great school’s is not enough! You need to be seen.

Schools are often doing everything right in terms of education but still facing difficulty by declining enquires or quieter open days. Often, this issue stems from brand visibility, parents simply aren’t finding your school when they search online.

A modern admissions strategy needs to include both organic visibility (SEO) and paid prominence (Google Ads), so when parents start to research ‘top schools’, your schools is right there at the top of the search.

 

How we can help you…

SEO: Building long-term search visibility

Having an SEO strategy that focuses on being relevant, regional, and parent focused is the key for this method to be successful. Optimising every layer of your site, from technical architecture to blog content will help your schools rise through organic search rankings.

Creativeworld has supported several schools with…

• Keyword rich landing pages for curriculum areas and key stages
• Local SEO optimisation, boosting their Google Maps and business presence.
• Content planning, including parent FAQ’s, blogs, and curriculum information.

Example of these services and more are linked on Creativeworld website – Education – Websites for Schools – Marketing | Design | Prospectus

 

Google Ads: Instant results that target the right parents.

While SEO builds authority over time, Google Ads provide immediate visibility in front of highly engaged searches. With intelligent targeting and performance tracking, we ensure every penny of your ad budget works hard.

Each campaign you build is around parent search behaviours, school catchment zones, and targeted campaign bursts.

“With Google Ads, we can switch campaigns on and off as needed, target only relevant areas, and refine the message based on performance data. It gives schools real agility, especially when promoting open days, (make every day an open day!!) intakes, events, or specific provisions.”
— David Bennett

 

Video: The missing piece in the digital marketing puzzle

Strong SEO and Google Ads bring people to your website, but once they’re there, how do you keep them there?

By connecting emotionally through the power of storytelling and video is a powerful tool. This builds trust, shows your schools values and personality, and makes and immediate emotional connection with parents, especially when the story is authentic.

Creativeworld partners with specialised video production team, with long standing collaborations, known for cinematic, school focused storytelling.

Here are some examples of what a video can do for your school:

• Bring voices to life with authentic day-in-the-life footage.
• Showcase school values through engaging interviews.
• Capture the energy, performances, and sport in high quality montages.
• Support staff recruitment through teacher-led testimonial videos
• Create stunning highlight reels for your website.

 

At Creativeworld Education, we don’t just drive traffic, we attract the right families to your school. With deep sector knowledge, an expert team in marketing and digital design, and creative storytelling, we help schools turn interest into enquires, and clicks into conversions.

 

Ready to transform your school’s digital visibility? Get in touch today to speak to one of our team members. We would love to show you how we can help your school.