A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently been replaced by one for a prison. I therefore wasn’t surprised to find a similar thing had happened to a school in London I was talking to a few weeks ago – the main...

When I started Marketing Advice for Schools six years ago, I was teaching almost full-time. I’ve gradually been reducing my teaching days and from September I will make the ‘big leap’ and (almost) stop teaching. I’ll spend 2 days per week at the school I've been...

In January I said 2023 would (finally) be the year of video in school marketing. But there's more to it than just getting your phone out and taking a few shots.I'm not an expert on videography, but I've spent a lot of time looking at school marketing videos...