This month we address two of the biggest challenges for schools - and one of the best marketing solutions. Poor teacher recruitment and negative online reviews have the potential to derail successful schools - but engaging students in content creation is a great way...
A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently been replaced by one for a prison. I therefore wasn’t surprised to find a similar thing had happened to a school in London I was talking to a few weeks ago – the main...
When I started Marketing Advice for Schools six years ago, I was teaching almost full-time. I’ve gradually been reducing my teaching days and from September I will make the ‘big leap’ and (almost) stop teaching. I’ll spend 2 days per week at the school I've been...