In the past there used to be marketing, sales, and customer service – three different stages of customer interaction that were delivered, often in very different ways, by different groups of people. That’s still true in most schools – with different people responsible...
Two months ago I wrote about our new Prime Minister. Now we have another one - I was not surprised (but perhaps a bit embarrassed) when a school leader in Minnesota I was training said that people in the USA were worried about the UK... But it underlies how things can...
In 2019 people were worried about teacher recruitment and retention. I spoke about marketing-based solutions at a number of conferences and started writing a book - ‘Recruiting Teachers’. However, the book was finished just as the first COVID lockdown took place...