Empowering Schools with Innovative Marketing Strategies

In January I said 2023 would (finally) be the year of video in school marketing. But there's more to it than just getting your phone out and taking a few shots.I'm not an expert on videography, but I've spent a lot of time looking at school marketing videos...

When I work with schools on marketing and communications, there's always one form of communication that causes the most stress. No, it's not social media or creating a new website, but the regular parent newsletter! If you're one of those people who ends up stressed...

Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors, but it's actually going to be something more mundane that finally changes school marketing and communications - at least in my opinion.I've been talking about the importance...

In the past there used to be marketing, sales, and customer service – three different stages of customer interaction that were delivered, often in very different ways, by different groups of people. That’s still true in most schools – with different people responsible...