Empowering Schools with Innovative Marketing Strategies

In the past there used to be marketing, sales, and customer service – three different stages of customer interaction that were delivered, often in very different ways, by different groups of people. That’s still true in most schools – with different people responsible...

Two months ago I wrote about our new Prime Minister. Now we have another one - I was not surprised (but perhaps a bit embarrassed) when a school leader in Minnesota I was training said that people in the USA were worried about the UK... But it underlies how things can...

In 2019 people were worried about teacher recruitment and retention. I spoke about marketing-based solutions at a number of conferences and started writing a book - ‘Recruiting Teachers’. However, the book was finished just as the first COVID lockdown took place...

So... the least surprising political result of the last decade is now official and Liz Truss is Prime Minister. As a fellow graduate of Merton College, Oxford from the mid-1990s I'd like to think that I could offer some great personal insight into her character, but I...