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Explore expert insights and actionable tips to elevate your school’s marketing efforts. Discover how to engage your community and enhance your school’s presence.
Latest Insights in School Marketing
Sudden changes cause retention challenges – so use the school marketing toolbox to smooth the way!
This year I've spent a lot of time working with schools that serve more than one age group on their 'retention' problems - ensuring children stay from Nursery to Reception, remain in the school from Y6 to Y7, or choose it for Sixth Form. In the case of prep schools, a...
4 reasons why internal communication matters more than ever for schools – and 4 ways to make yours better!
1) The need for alignment on key issues and messages. With the growth of social media (perhaps especially 'dark social' media such as WhatsApp) people have more connections than ever with school staff - and they're likely to use them for research before choosing to...
What is going to get better about your school?
I'm singing it now, things can only get betterOnly get betterIf we see it throughThat means me and I mean you too('Things can only get better; D-Ream - the Labour Party election song 1997)Schools are getting much better at saying what makes them a good school at the...
What does the White Paper mean for school marketing and communication?
On 28th March the UK Government produced the first Education White Paper for six years - setting out its proposals for future laws. Due to devolution of powers, it only covers schools in England but other countries may be influenced by these changes. You...
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