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Latest Insights in School Marketing
A(nother) new Prime Minister – what does that mean for English education
So... the least surprising political result of the last decade is now official and Liz Truss is Prime Minister. As a fellow graduate of Merton College, Oxford from the mid-1990s I'd like to think that I could offer some great personal insight into her character, but I...
Seven Social Media Changes for School Marketing in 2022/3
It's sometimes worth reflecting on how new social media is. Facebook didn't exist before February 2004, Twitter was launched in 2006 and Instagram in October 2010. So has the past couple of years, with most schools focusing on these three platforms, lulled us...
Sudden changes cause retention challenges – so use the school marketing toolbox to smooth the way!
This year I've spent a lot of time working with schools that serve more than one age group on their 'retention' problems - ensuring children stay from Nursery to Reception, remain in the school from Y6 to Y7, or choose it for Sixth Form. In the case of prep schools, a...
4 reasons why internal communication matters more than ever for schools – and 4 ways to make yours better!
1) The need for alignment on key issues and messages. With the growth of social media (perhaps especially 'dark social' media such as WhatsApp) people have more connections than ever with school staff - and they're likely to use them for research before choosing to...
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