Empowering Schools with Innovative Marketing Strategies

Newsletters are one of the most common communication and marketing tools used by schools. Perhaps because of their importance they've tended to change only slowly over time, with a number of schools still using printed ones, while many use common digital formats such...

My focus for the year is listening. While I'd run a lot of face-to-face focus groups before the COVID pandemic, it threw a great way of listening to the forefront of market research - the online focus group. With parents, students and teachers all used to Zoom, Teams...

One of my most interesting school marketing tasks in recent years has been judging the InspirED Brilliance Awards. While they started in the USA, it's been great to see them expand to take in entries from private schools around the world. The latest (2021) awards were...

Thanks to Alicia Coad of Independent Schools Portal for this guest blog - if you'd like to hire her as a mystery shopper you can email her by clicking here, or download an information sheet here. 1. Why mystery shop? There are usually two key reasons why schools...