It’s that time of year again! October is probably the most likely month for schools to hold Open Events, although those who face stronger competition for students will often hold several at different points of the year. Whether you're planning events or reflecting on...
Welcome back to a new school year - perhaps the first for many where school marketers can see a real sense of normality? If you're in that position, watch my talk on storytelling below to see how you can use the resources in your school to take the initiative, and...
When you look at job adverts for most professions, the biggest complaint you can make is usually that they can be a bit boring and over-focused on specific skills and experience. But you can't say that about ads for teachers, most of which seem to have been...
One of the challenges of modern marketing is getting the attention of people in a world where they are well aware of the tactics of advertisers. That makes it more important than ever to use time you have with stakeholders wisely. And with most schools identifying...
If there's been one difference to my work post-COVID it's that it has become more international - despite leaving my home office less! The rise of Zoom and similar tools has made it much more cost-effective for anyone seeking training and consulting help to reach out...
This month we address two of the biggest challenges for schools - and one of the best marketing solutions. Poor teacher recruitment and negative online reviews have the potential to derail successful schools - but engaging students in content creation is a great way...
A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently been replaced by one for a prison. I therefore wasn’t surprised to find a similar thing had happened to a school in London I was talking to a few weeks ago – the main...
When I started Marketing Advice for Schools six years ago, I was teaching almost full-time. I’ve gradually been reducing my teaching days and from September I will make the ‘big leap’ and (almost) stop teaching. I’ll spend 2 days per week at the school I've been...
In January I said 2023 would (finally) be the year of video in school marketing. But there's more to it than just getting your phone out and taking a few shots.I'm not an expert on videography, but I've spent a lot of time looking at school marketing videos...