In the today’s digital world, a parents first impression of your school often happens long before they walk through the school’s doors, it happens via social media and Google search. A school’s online presence is vital, as this forms the opinions of many parents....
By David Bennett, Education Marketing Consultant at Creativeworld, in partnership with Marketing Advice For Schools. Open days are one of the most important events in a school’s calendar. They are more than just a tour of the school; they are the moment when families...
https://vimeo.com/1072128479/fe21281b6b?share=copy Branding is a powerful tool in education, helping schools, multi-academy trusts, federations, and school groups build a strong, unified identity. A well-developed brand brings trust, recognition, and a sense of...
https://vimeo.com/1072128322/108da5602c?share=copy In this insightful interview, Rob Hallam, MD at Big Tank, sits down with Creativeworld’s Marketing Consultant, David Bennett, to reveal insights on how schools can harness the full potential of video....
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It’s that time of year again! October is probably the most likely month for schools to hold Open Events, although those who face stronger competition for students will often hold several at different points of the year. Whether you're planning events or reflecting on...
Welcome back to a new school year - perhaps the first for many where school marketers can see a real sense of normality? If you're in that position, watch my talk on storytelling below to see how you can use the resources in your school to take the initiative, and...
When you look at job adverts for most professions, the biggest complaint you can make is usually that they can be a bit boring and over-focused on specific skills and experience. But you can't say that about ads for teachers, most of which seem to have been...
One of the challenges of modern marketing is getting the attention of people in a world where they are well aware of the tactics of advertisers. That makes it more important than ever to use time you have with stakeholders wisely. And with most schools identifying...