When I started Marketing Advice for Schools six years ago, I was teaching almost full-time. I’ve gradually been reducing my teaching days and from September I will make the ‘big leap’ and (almost) stop teaching. I’ll spend 2 days per week at the school I've been...
Blog
5 ways to create great video content
In January I said 2023 would (finally) be the year of video in school marketing. But there's more to it than just getting your phone out and taking a few shots.I'm not an expert on videography, but I've spent a lot of time looking at school marketing videos...
Is your newsletter giving you grief? 5 ways to make things easier…
When I work with schools on marketing and communications, there's always one form of communication that causes the most stress. No, it's not social media or creating a new website, but the regular parent newsletter! If you're one of those people who ends up stressed...
3 reasons why 2023 will be the year of video (yes, really, this time)!
Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors, but it's actually going to be something more mundane that finally changes school marketing and communications - at least in my opinion.I've been talking about the importance...
Six learnings for schools from the rise of ‘digital CX’
In the past there used to be marketing, sales, and customer service – three different stages of customer interaction that were delivered, often in very different ways, by different groups of people. That’s still true in most schools – with different people responsible...
Is Your School Futureproof?
Two months ago I wrote about our new Prime Minister. Now we have another one - I was not surprised (but perhaps a bit embarrassed) when a school leader in Minnesota I was training said that people in the USA were worried about the UK... But it underlies how things can...
Recruitment and retention in schools is more important than ever – but who’s going to take on the challenge?
In 2019 people were worried about teacher recruitment and retention. I spoke about marketing-based solutions at a number of conferences and started writing a book - ‘Recruiting Teachers’. However, the book was finished just as the first COVID lockdown took place...
A(nother) new Prime Minister – what does that mean for English education
So... the least surprising political result of the last decade is now official and Liz Truss is Prime Minister. As a fellow graduate of Merton College, Oxford from the mid-1990s I'd like to think that I could offer some great personal insight into her character, but I...
Seven Social Media Changes for School Marketing in 2022/3
It's sometimes worth reflecting on how new social media is. Facebook didn't exist before February 2004, Twitter was launched in 2006 and Instagram in October 2010. So has the past couple of years, with most schools focusing on these three platforms, lulled us...