One of the challenges of modern marketing is getting the attention of people in a world where they are well aware of the tactics of advertisers. That makes it more important than ever to use time you have with stakeholders wisely. And with most schools identifying...
If there's been one difference to my work post-COVID it's that it has become more international - despite leaving my home office less! The rise of Zoom and similar tools has made it much more cost-effective for anyone seeking training and consulting help to reach out...
This month we address two of the biggest challenges for schools - and one of the best marketing solutions. Poor teacher recruitment and negative online reviews have the potential to derail successful schools - but engaging students in content creation is a great way...
A few years ago, a school in Yorkshire woke up to find that its Google entry had apparently been replaced by one for a prison. I therefore wasn’t surprised to find a similar thing had happened to a school in London I was talking to a few weeks ago – the main...
When I started Marketing Advice for Schools six years ago, I was teaching almost full-time. I’ve gradually been reducing my teaching days and from September I will make the ‘big leap’ and (almost) stop teaching. I’ll spend 2 days per week at the school I've been...
In January I said 2023 would (finally) be the year of video in school marketing. But there's more to it than just getting your phone out and taking a few shots.I'm not an expert on videography, but I've spent a lot of time looking at school marketing videos...
When I work with schools on marketing and communications, there's always one form of communication that causes the most stress. No, it's not social media or creating a new website, but the regular parent newsletter! If you're one of those people who ends up stressed...
Will 2023 be the year of the multiverse, AI or augmented reality? It might be in some sectors, but it's actually going to be something more mundane that finally changes school marketing and communications - at least in my opinion.I've been talking about the importance...
In the past there used to be marketing, sales, and customer service – three different stages of customer interaction that were delivered, often in very different ways, by different groups of people. That’s still true in most schools – with different people responsible...