This month we address two of the biggest challenges for schools – and one of the best marketing solutions. Poor teacher recruitment and negative online reviews have the potential to derail successful schools – but engaging students in content creation is a great way to show what your school is really like! There’s also a round up of recent changes in web-based creative tools – these 5 might be exactly what you need for your day-to-day marketing needs – plus the latest school marketing job from MAD Recruitment. As ever, please get in touch if you’d like to give feedback, share your stories or ask marketing questions. Best wishes Simon Hepburn Founder, Marketing Advice for Schools Call +44 (0) 161 241 2315 or click to book a chat via Calendly.
School Media Team streams live around the world!“The ability to engage our distant and overseas parents has been fantastic and very much appreciated by both the parents and their children.” Orwell Park School is a day and boarding preparatory school for boys and girls aged between 2½ and 13 years in the village of Nacton in Suffolk. One of the pilot schools for the School Media Team project, it has produced a wide range of pupil-led content, including live-streaming of community events and sports fixtures. Find out how the school did it here…read the full article here.
Who is reviewing your school?Managing what people say about your school online is a huge challenge for schools – we’ve found at least two schools that have been effectively compared to prisons in their Google reviews! So, how do you monitor and manage your reviews? Click here to read the full article
A few years ago I spoke at a conference organised by Optimus Education on schools recruitment. Optimus have shared a summary of the talk I wrote for their members in response to the ongoing teacher recruitment crisis. It’s more relevant now than it was then so if you’re not involved in teacher recruitment as a school marketer please pass this on (or better still offer to help as your skills are needed)!
School Marketing Job of the Month: Engagement and Funding Manager, NottinghamshireAre you looking for a new opportunity where you can lead the co-ordination of fundraising initiatives and drive income streams which will have a direct, positive impact on the lives of children and young people?Now offered as full or part time, and applicants wishing to practice hybrid working are welcomed. Apply directly or contact Rachel at rachelhadleyleonard@outlook.comRead more here…
Online content creation – the latest features..One of the biggest changes for many school marketers in recent years is the growth of web-based creative tools. Creating quality flyers and social media post used to require expensive programmes such as InDesign or Photoshop – but they can now be produced quickly using the likes of Canva – often for free! Here’s our run-down of the latest additions to our top 5 apps…1. Adobe Express – try the new Schedule feature to save time on social media (although I still like Buffer)!2. Canva – check out over 1,100 new fonts!3. Clipchamp – try 50 new original music tracks and much more to enhance your video!4. Grammarly – the new GrammarlyGo feature lets you brainstorm ideas and create personalised text5. Spotify for Podcasters – Spotify has taken over Anchor, the world’s biggest podcast hosting platform and now offers great tools for anyone looking to create a podcast!
As well as the services we’ve highlighted above we also help schools, trusts and those working with schools audit their marketing and communications, develop bespoke marketing plans, and support them in making a real difference to their school! Visit marketingadviceforschools.com or call Simon on +44 (0)161 241 2315 to find out more – or just to chat about your marketing and communcation issues!
Written by Jane Doe, an experienced education marketing consultant with over a decade of experience in helping schools enhance their outreach and engagement strategies.
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