Branding is a powerful tool in education, helping schools, multi-academy trusts, federations, and school groups build a strong, unified identity. A well-developed brand brings trust, recognition, and a sense of belonging among students, staff, and the wider community.

However, ensuring brand consistency across multiple schools while respecting their unique histories and communities can be a challenge. Schools often worry about losing their individual identity when adopting the branding of a trust or federation.

This is where co-production becomes essential. By involving staff, students, and stakeholders in the branding process, schools can create a collaborative and inclusive identity that reflects both the trust’s vision and each school’s heritage. This approach ensures buy-in, engagement, and a smooth transition, strengthening the brand while maintaining a sense of pride and ownership.